AI search
Entity SEO
Optimizing for clear entity identification in search and answer engines.
Definition
Entity SEO ensures search and AI engines can identify the canonical entity (company, product, person, concept) a page is about and link it to its facts and relationships. Driven by structured data, consistent naming, sameAs references to authoritative sources, and reusable identifiers across the site.
See also
More in AI search
Answer Engine Optimization (AEO)
Optimizing content to be cited inside AI-generated answers.
AI Overviews
Google's AI-generated answer block that appears above traditional search results.
llms.txt
A proposed file at site root that hints to AI crawlers what content to prioritize.
GPTBot
OpenAI's training crawler. Distinct from OAI-SearchBot.
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